LOL, sorry, had to do it. Got to throw up the old April fools post to keep it interesting.
The real title of this post was supposed to be, “It’s very, very difficult to build a six figure business selling $100 ebooks.”
When most coaches and consultants transition from coaching and consulting in person to working with clients online, they usually want to start out by creating and selling a low priced course, info product, membership site, etc. etc. etc.
This is always a terrible idea and something I never would recommend.
When you start out this way, you just build a job for yourself, and that’s not what you want.
Instead, focus on putting all of your best and most transformative material together, and create a high end, premium coaching program where you can guarantee a result.
Then, price this program at $5,000.00+ and try to bring on a couple of clients.
If you honestly offer a premium, high end service, this shouldn’t be a problem at all.
It’s a win, win for everyone. Your client gets a guaranteed, incredible result, and you can build your business the right way.
Bring on one client per week, and you can start out of the box with a $240,000.00 per year business.
Okay, that’s all I got for now.
Summary: Always go premium.
Action Steps:
- Go Premium and never sell courses or ebooks.
- Guarantee an amazing outcome.
- Build an incredible business.