One of the top concerns I hear when people are debating “going premium” in their businesses is a variation of, “Brian I’m scared to raise my prices because I think no one will pay that, how can I be sure that I will be able to get clients at this level?”
This is much less of an “actual issue” and much more of a “perceived issue.”
Your best and most ideal clients WANT to pay a premium price for a premium, top notch outcome.
Read that line back over again and really think about it for a second before you move on with the rest of this blog, because this is the core concept that you must believe and internalize if you are going to successfully be able to transition to a premium, results oriented business model.
If you don’t believe this, or are resistant to the concept, you’ll NEVER be able to build a life changing business around premium prices and huge client results.
Your ideal clients are turned off by low prices.
Your ideal clients fully understand that low prices equal small or nonexistent results and incomplete outcomes.
They also fully understand that premium prices equal huge results and defined, impactful outcomes.
The best things in life are not “cheap” or “affordable” and the clients that you want to work with, and that will get the best results with your programs, full understand this concept and live it every day.
Successful, result driven clients are intrigued when they see premium programs at premium price points built around comprehensive, outcome driven value.
These people are used to “purchasing the best in life” whether it comes to cars, houses, vacations, memberships or anything else that is important to them.
There is a massive massive difference between something that is, “expensive” and something which is priced to match the huge value it delivers.
This is the main mindset shift you have to make and live if you’re going to grow a huge, life changing business.
Your best clients will simply be turned off if your services are not priced appropriately, because they are conditioned to understand that top notch value is never cheap, ever.
The quicker you drill this into your mind and live it, the quicker you will move into the premium space in your marketplace.
Summary: If you want to attract premium, high value clients who are ready to work hard, get results and achieve incredible outcomes, you have to offer comprehensive, results driven programs and price them accordingly.
Action Steps:
- Take a look at your current offerings and really figure out what is the main value and outcome you bring to your clients.
- If you are offering “services”, stop doing that, and package these services together into a proprietary, results driven program that delivers a defined outcome to your clients.
- Price your program based on the incredible value it offers your clients.
- Watch the quality of your clients go through the roof and enjoy working with clients again.
- Build a huge business that gets great client results and gives you the lifestyle you’re looking for.
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