To become wildly successful in business, it all starts with adopting a premium business mindset and truly committing to living out these positivity principles on a daily basis.
If your mindset sucks, your business is going to suck 98% of the time.
When I was first starting out, I used to wonder all of the time, “what is wrong with my business??!”
The answer was that my mindset and head were in a messed up place for a long time, and it was making it impossible for me to hit my goals and grow the business of my dreams.
It was only once I was able to truly adopt a “Premium Mindset” in my business that things started to fall into place and take off.
So, what is a “Premium Mindset” and how do you know if you “have it” in your business?
Here are a few examples of some specific mindset principles that premium entrepreneurs understand and live daily to get you thinking.
1. Premium Entrepreneurs know EXACTLY and SPECIFICALLY who they help and who they DON’T help
The most successful entrepreneurs are never generalists. They don’t just “help everyone who needs it.” They understand that to charge premium prices and deliver incredible clients results, that they must help a very specific niche and be very selective about who they work with! This is huge and literally what I see separate the “real business owners” from the “jokers.” Real, successful business owners are never generalists and ALWAYS understand exactly who their ideal customer and niche is.
2. Premium Entrepreneurs charge based on the VALUE they bring to their clients, not the TIME it takes them to achieve that value
Another HUGE difference between high value business owners and everyone else. The most successful business owners never charge based on the amount of time they “spend with their clients.” They understand that premium clients are looking for results and outcomes ONLY! No one cares how much “time it takes them” to achieve those results, they just need that result, and they needed it yesterday. High value entrepreneurs get that it’s all about results and nothing else; and they charge accordingly.
3. Premium Entrepreneurs “fire” their unrealistic, unmotivated and lazy clients
Most business owners feel that “problem clients” are “just a part of doing business.” Premium entrepreneurs understand that this is not the case and that one or two bad clients can take down an entire business. That’s why the top business owners ONLY enroll their most qualified clients and if a problem client happens to “sneak in” they fire that client by issuing a full refund and sending them on their merry way! Don’t put up with crap in your business. If you happen to have a client that doesn’t turn out to be who he/she said they were, just refund them and move on! There are way to many great clients who NEED YOU out there to waste time and energy on the crap ones.
4. Premium Entrepreneurs get help in order to break through obstacles and grow MUCH faster
The biggest difference I see between high value, premium entrepreneurs and everyone else is that the premium entrepreneur knows what he/she wants and will pay a premium price to get it fast! Anyone can “learn a system” and attempt to “implement it themselves.” The most successful business owners realize that the key is action and implementation, not learning and trouble shooting. If a premium business owner has the ability to pay $5,000.00 to solve a problem in eight weeks that would normally take two years, you bet they’re going to do it.
These are just four examples of core, crucial mindset differences that separate the most successful coaches, consultants and high value service entrepreneurs from everyone else.
The sooner you adopt and live a premium mindset, the sooner you’ll hit your goals, dreams and ambitions.
Summary: Adopting a premium, high value business mindset is step one in your journey to joining the top 1% of business owners and all the incredible rewards that come with that.
Action Steps:
- Stop thinking that your mindset “doesn’t matter” and that working on your mindset and outlook is “cheesy and stupid.”
- Commit to truly embracing and living your life around a premium mindset that is built around positivity and hard work.
- Never waver in your premium mindset and always keep it on the forefront of your mind.
- Create habits and goals that reinforce your positive mindset and begin to shift to a 100% premium mindset without thinking about it.
- Experience the life changing results, outcomes and overall well being that comes from living a premium life of positivity.
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