What’s The “True Cost” Of Not Hitting Your Income Goals?

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And…We’re closing in on the second half of the year!

Six more months, twenty four more weeks, one-hundred and eighty (roughly) more days to hit your goals for 2016.

Wow, not sure about you guys, and not trying to be cliche, but, this year has really been flying by in my business.

It feels like just yesterday I was pumping out a blog post *freezing* in January asking about your goals for the year….And here I am asking about your goals come July while keeping the AC on full blast!

So, with that being said, I wanted to put together a short, motivational post to get you fired up to crush the remainder of this work year.

Let us reflect a little bit on our income goals for 2016.

Today is Thursday, June 30th, so….. Did you hit your business income goals for the month of June?

If you did, that’s sick, boost your goals for the next six months and start hammering away!

If you did not, don’t stress or beat yourself up, there is still plenty of time to turn it around for the year and I want to introduce a core concept that will help you get there and keep you motivated every single day.

Question for you- How much is “not hitting your income goals” really costing you every month?

For me, it’s very easy to figure this out with a simple math equation.

True Cost Of Not Hitting Your Income Goals = Monthly Income Goal – Actual Income

So, for example, if your monthly income goal for the month of June was $25,000.00 in revenue, and you only did $8,000.00 in revenue then the true cost of not hitting your goal for June was $17,000.00. 

So, not hitting your goals in June cost your business, your lifestyle and your family $17,000.00 hard dollars that you will never get back.

This is the only way to look at it, and the only way you are really being honest with yourself when figuring out what it’s truly costing you by not hitting your income goals.

As business owners, we tend to make a lot of excuses, distract ourselves from the truly important and not always focus on the things that truly matter the most.

That’s why for me, it’s always very motivating and clarifying to focus on the true cost of not hitting my income goals.

Once I focus on what it’s really costing me, I’m able to get much more motivated, stay fired up and ultimately work on what’s really going to get me to my goals, while ignoring or delegating everything else.

Closing the gap between your goal earnings, and your actual earnings will change your life and future.

This is what’s most important, and really, the only thing that matters in your business for July 2016 and beyond.

Hope this pumped you up, as I’m FIRED UP RIGHT NOW TO HIT MY GOALS!

Summary: The true cost of not hitting your monthly income goals = Your Goal Income – Your Actual Income.

Action Steps: 

  1. Figure out how much you want to earn in July of 2016 = Your Goal Income
  2. Track exactly how much you make in July of 2016 = Your Actual Income
  3. If you don’t hit your goal income, understand what the true cost of not hitting your goal really is.
  4. Immediately focus on what’s keeping you from hitting your goal income and work to alleviate that problem.
  5. Make your goal income in August of 2016 and change your life and the life of your family and friends.

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