How Many New Clients Do You Want To Bring On Next Week?

It’s Thursday afternoon already. Solid week over here in beautiful Hoboken, NJ for my business.

With only a little more than a day left in the work week, and this being the last full week of June, how are things looking for the month in your business?

Did you bring on as many clients as you wanted to for this past week, and are you on track for June?

If so, salute to you, great work! Now, I challenge you to double that number for July and hit it 🙂

If not, I want you to immediately start thinking about, and planning for how many clients you want to bring on next week to finish the month strong.

Setting your client acquisition goals should never be guesswork.

Here is a simple, easy to understand way to hit your client goals while working backwards through the key metrics in your marketing funnel.

1. How many Strategy Session calls will you need to conduct in order to hit your number?

This is the “final step” in your funnel before you enroll a new client in your program. How many new clients do you need to speak with next week in order to hit your client enrollment goals?

2. How many qualified potential clients will you need to accept applications from?

Working backwards from your sales call number, how many qualified potential clients will you need to accept applications from? In my business, we need to accept roughly four applications for each new client we bring on board.

3. How many potential clients will you need to attend your webinar?

How many people will you need to attend your webinar in order to hit your application number? If two hundred people show up for a webinar you conduct next week, do you know exactly how many will apply to speak with you on a Strategy Session phone call?

4. How many people need to register for your webinar? 

In order to get two hundred people to attend your webinar, how many people need to register? Roughly 40% of all of our registrations actually end up attending the webinar.

5. How many clicks to your webinar landing page do your ads need to generate? 

And now for the first step in your funnel, how many clicks do you need to generate in order to get your webinar registration numbers?

Setting yourself up for success next week, and the weeks to come, always comes down to preparation, planning and above all else, “knowing your numbers.”

If you’re able to go through that list above, and know for a fact what metrics you must hit, your client acquisition goals will never be a mystery again.

Summary: In order to hit your new client enrollment goals for next week, you have to understand and know exactly what metrics each piece of your sales funnel must hit in order to be successful. From there, continue to monitor, test and scale your funnel to achieve better results.

Actions Steps: 

1. Strategy Session Calls- Exactly how many potential new clients you must speak with.
2. Qualified Applications- Exactly how many potential new client applications you must receive.
3. Webinar Attendees- Exactly how many potential new clients need to attend your webinar.
4. Webinar Sign Ups- Exactly how many potential new clients need to sign up for your webinar.
5. Ad Clicks- Exactly how many potential new clients need to click on your ad and hit your webinar landing page.